Our vision and values

The best in everyone

With excellent teaching and a rich and challenging personalised curriculum, the Academy develops resilient, independent learners who are creative thinkers, self motivators, team workers and confident communicators. Offering an extensive programme of leadership and development opportunities, our college structure inspires our students to become well balanced, enquiring and responsible citizens, with tutors who monitor and promote personal development and academic progress. With high standards of achievement as our goal, staff and students work together to set challenging targets, encouraging our young people to improve on their previous best and outperform expectations. Strong relationships, based on mutual respect and shared expectations, create a cohesive community where staff, students, parents and the wider community collaborate together for the good of all. Promoting innovation and excellence, we use internationalism, new technologies and our specialisms of Media Communication and Business Enterprise to deepen and enrich learning and inspire creativity.

A desire for excellence	We seek excellence in all our endeavours and are committed to continuous improvement.
	We believe that all students are capable of achieving success – we value academic excellence and expect our students to outperform their previous best.
	We value a love of learning and aim to develop curiosity, discovery, passion, a sense of awe and creativity.
Integrity	We are honest, trustworthy and considerate in all our dealings, using time, money and resources wisely.
	We accept responsibility for the public trust in us and are accountable for our actions.
	We are an open, consultative and accountable academy, seeking fully to involve our stakeholders.
Respect	We promote the development of positive and respectful relationships among students and staff in an atmosphere of compassion, courtesy and mutual respect.
	We foster a strong sense of justice.
Diversity	We proactively teach and model respect and appreciation for all people and for the differences among us.
	We provide equal access to opportunities and challenge any form of unfair discrimination.
Service	We are thoughtful and helpful towards others in the belief that we all benefit.
	We develop opportunities to engage with the wider community and to become active citizens in our Academy, local and global community.
Stewardship	We value and take care of our environment, conserving our resources wisely.